The Strategy for the Promotion of Rivne's Culinary Heritage was presented by the Department of Strategic Development and Investment
The Strategy for the Promotion of Rivne's Culinary Heritage was presented by the Department of Strategic Development and Investment

During the festival of authentic cuisine "Matsyk", which took place in Rivne as part of the implementation of the project "Cultural heritage of the kitchen - promotion of culinary traditions through the professionalization of the gastronomic offer of Lublin and Rivne", the Department of Strategic Development and Investment presented one of the main beneficiaries of the project as products developed within the framework of this project.

Roman Shyrko, deputy head of the administration, presented the "Strategy of cooperation and marketing communications for the promotion of the traditional culinary heritage of Rivne".
You can read the presentation at the link below.
Vsevolod Polishchuk, a well-known restaurant marketer who participated in the promotion of the "Galician cuisine" brand and the development of Lviv as the main gastro-tourism destination in Ukraine, was involved in the development of the Strategy. In close cooperation with restaurateurs, historians, researchers and other interested persons, the expert determined the development potential and ways of popularizing the culinary heritage of Rivne (Rivne cuisine).
Preserving the culinary heritage of the Rivne region and spreading awareness of its importance among the residents of the city and region is a key mission that any project in the field of gastronomy should carry.
The strategy indicates the right direction in which Rivne should move to popularize regional cuisine in the coming years, both at the national and international level. After all, regional cuisine is an integral part of the identification and genetic code of Ukrainians, in particular the people of Ukraine.
The project "Cultural heritage of the kitchen - promotion of culinary traditions through the professionalization of the gastronomic offer of Lublin and Rivne" was created and implemented with the financial support of the European Union as part of the Poland-Belarus-Ukraine 2014-2020 cross-border cooperation program.


The content of the publication is solely the responsibility of the Department of Strategic Development and Investment of the Executive Committee of the Rivne City Council, and it does not reflect the position of the European Union.

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